Independent Brokers Extinction

Throughout the late 2000’s the United States has experienced and huge flux of HR and Benefits Broker technology. A select few brokers kept up to speed with the new ever changing and evolving business models in hopes of not losing business to PEO’s and large firms with unlimited bank accounts to fund technology that can be provided to their clients. This created two front running fields of competition. The PEOs vs. large Brokerage Firms. Small and Boutique firms were left with few options.

An ‘Arms Race’ of technology took a firm hold specifically over the last 5 years between the two front running groups. Yet without knowing it, they were moving too fast for the benefits and HR industries to keep up, and the technology and products became too elaborate, confusing, and costly. The products are over priced and underutilized by brokerage firms as well as employees and HR staff.  Today, this has left an opening for the boutique firms and single broker producers who weathered the storm of the HR technology race for the last 5 yrs. Today there is a huge opportunity to take back their market share.  Many employers and brokers alike come to me daily with the same complaints, too much technology at too high a price, or their clients are not utilizing everything that is being paid for. They are looking for a product that is simple and easy to present to their clients, simple enough for the aged 18-70 year old employees to understand and navigate. They need an exit plan from their current technology vendor but they are at a loss for an alternative. As brokers and employers alike become dissatisfied with their current HR technology vendors, they will look to firms like eBenenfitsWebsites.com for solutions that fix the problem. -Tyler Thorpe CEO eBenefitsWebsites.com http://www.linkedin.com/in/tylerthorpe

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