August 2007

Custom Data Capture Forms

Brokers and employers can customize data capture forms on websites.  This enables the ability to poll employees regarding employee benefits products and utilization preferences.  Data capture forms also allow HR to poll their work force to see what benefits they want and more.  Brokers can use data capture forms to advise and consult employees regarding personal lines [...]

Website Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. In otherwords, it tracks the traffic that visits your website.   Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. [...]